Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package ...
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Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package
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Seller's Description:
Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Fine in Near Fine jacket. 8vo-over 7¾"-9¾" tall. First printing. Foreword by Bob Stone. 274 pp. including index. A fine, unmarked copy in a tight binding. In a very nearly fine dust jacket, with a touch of edgewear.