The aim of this book is to take a broad look at the range of opportunities available within public relations, to help the reader decide what appeals to them. Using case studies and illustrations, the guide provides all the information necessary to get started on a career in PR. It explores the underlying principles involved, the skills and experiences needed, how to build on existing talents, and what training opportunities and career openings are available.
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The aim of this book is to take a broad look at the range of opportunities available within public relations, to help the reader decide what appeals to them. Using case studies and illustrations, the guide provides all the information necessary to get started on a career in PR. It explores the underlying principles involved, the skills and experiences needed, how to build on existing talents, and what training opportunities and career openings are available.
Read Less
