Describes the early life of William Wrigley, the businessman whose use of premiums in marketing made him a leader in the chewing gum business, explains how he built his company, and discusses his later life and ownership of the Chicago Cubs.
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Describes the early life of William Wrigley, the businessman whose use of premiums in marketing made him a leader in the chewing gum business, explains how he built his company, and discusses his later life and ownership of the Chicago Cubs.
Read Less
