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Why Advertising Fails: And How to Make Yours Succeed

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Why Advertising Fails: And How to Make Yours Succeed - Kennedy, Dan S
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Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.

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Why Advertising Fails: And How to Make Yours Succeed 2021, Advantage Media Group, Charleston

ISBN-13: 9781642253467

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