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When Search Meets Web Usability - Thurow, Shari, and Musica, Nick, and Morville, Peter (Foreword by)
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Delivering a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings, this guide outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site.

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When Search Meets Web Usability 2009, New Riders Publishing, Berkeley, CA

ISBN-13: 9780321605894

Trade paperback