Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
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Edition:
2006, Routledge
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Good
Details:
ISBN:
0765617382
ISBN-13:
9780765617385
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17892686265
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2006, Routledge
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Available Copies: 2
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17295560095
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
2006, Routledge
Trade paperback,
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17939061144
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2006, Routledge
Hardcover,
Good
Details:
ISBN:
0765617382
ISBN-13:
9780765617385
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17957609231
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780765617385.
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
12/2006
Language:
English
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17039942675
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Like New. Size: 8x5x0; Book is in really good condition. Clean with tight binding. Normal shelf wear. My shelf location-A-21.
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Edition:
2006, Routledge
Hardcover,
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ISBN:
0765617382
ISBN-13:
9780765617385
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17905958259
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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2006, Routledge
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New
Available Copies: 5
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17048491346
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New. Trade paperback (US). Glued binding. 232 p.
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2006, Routledge
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New
Available Copies: 10+
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17078104349
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New. Trade paperback (US). Glued binding. 232 p.
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Edition:
2006, Routledge
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Available Copies: 10+
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17383126655
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New. Trade paperback (US). Glued binding. 232 p.
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Edition:
2006, Routledge
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ISBN:
0765617390
ISBN-13:
9780765617392
Pages:
232
Publisher:
Routledge
Published:
2006
Language:
English
Alibris ID:
17964975019
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New. 2nd edition. 209 pages. 8.75x6.00x0.50 inches. This item is printed on demand.
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