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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion

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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion - Nahai, Nathalie
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques ...

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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273772958

Paperback