Web Engagement provides an interesting and accurate picture of National Semiconductors approach to personalizing its website. Nationals site is driven to delight the design engineer, our target customer. Whatever it takes, we do it! We are successful because we get them to always remember us as the one site that saves their precious time. Bills book unlocks some of our secrets. - Phil Gibson, VP, Web Business and Sales Automation, National Semiconductor Corporation Every e-business professional acknowledges that connecting ...
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Web Engagement provides an interesting and accurate picture of National Semiconductors approach to personalizing its website. Nationals site is driven to delight the design engineer, our target customer. Whatever it takes, we do it! We are successful because we get them to always remember us as the one site that saves their precious time. Bills book unlocks some of our secrets. - Phil Gibson, VP, Web Business and Sales Automation, National Semiconductor Corporation Every e-business professional acknowledges that connecting with customers is a good idea, but few have figured out how to make it happen. The web has changed the way companies do business; the difficulty in connecting to customers can be traced to a collision of new technology and new business models. Managing a successful web business - one that engages, delights, and serves the customer - requires mastery of both technology and business. Web Engagement is the ideal introduction to understanding the key concepts necessary to engage, and ultimately retain, your web customers. This book explains proven strategies that allow you to understand what your customers need and how you can use your website to meet those needs.
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