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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time - Veloso, Maria
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"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy. Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely ...

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time 2004, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814472491

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