Diploma Thesis from the year 2007 in the subject Computer Science - Commercial Information Technology, grade: 1,2, European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Information Systems II), 121 entries in the bibliography, language: English, abstract: If not at any earlier point of time, now the term Web 2.0 has finally touched the ground of everyday life, as it is being used in main-stream media and is supposed to be applied by many of current website re-launches. With its first ...
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Diploma Thesis from the year 2007 in the subject Computer Science - Commercial Information Technology, grade: 1,2, European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Information Systems II), 121 entries in the bibliography, language: English, abstract: If not at any earlier point of time, now the term Web 2.0 has finally touched the ground of everyday life, as it is being used in main-stream media and is supposed to be applied by many of current website re-launches. With its first appearance in 2004, the term had tremendous impact and has become frequently used in the internet during the last year. But it not only gained in popularity among the already fast adapting core-internet users, but also in mainstream print-media. On the 27.10.2005 the Financial Times Deutsch-land first mentioned the term in combination with a new venture capital boom in the USA and finally concentrated on the topic with a series of articles starting on the 26.06.2006. Just two weeks later, Der Spiegel, one of Germany's most-read monthly magazines, titled "Ich im Internet - Wie sich die Menschheit online entblot" with a feature story of 26 pages. Obviously the topic Web 2.0 has quite a high awareness among journalists around the world and therefore ultimately the general public which indirectly forces business leaders to engage with it. Especially companies which have a significant presence in the online world are forced to implement or invest into Web 2.0 products and ideas, driven by their competitive pressure on the one hand and indirectly by the pressure of the investors on the other. For the major prominent players in the market, like Yahoo, Google, and Microsoft, to name the top 3, this resulted in a battle for acquisitions, new features, and contracts. But despite the people in favor of the boom, subsequently came those with a more critical voice. In the centre of their argumentation are two critics, (1) there is nothing new about Web 2.0
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