We Were Merchants is the fascinating and inspiring story of a family of immigrant merchants who transformed a nondescript apparel store in Baton Rouge into a national retail legend. At its pinnacle, when family businesses ruled the retail landscape, Goudchaux's/Maison Blanche had become the largest family-owned department store in America. The Sternbergs sold Goudchaux's/Maison Blanche in the early 1990s, bringing to an end their centuries-old mercantile tradition that began in a small shop in eighteenth-century Germany. We ...
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We Were Merchants is the fascinating and inspiring story of a family of immigrant merchants who transformed a nondescript apparel store in Baton Rouge into a national retail legend. At its pinnacle, when family businesses ruled the retail landscape, Goudchaux's/Maison Blanche had become the largest family-owned department store in America. The Sternbergs sold Goudchaux's/Maison Blanche in the early 1990s, bringing to an end their centuries-old mercantile tradition that began in a small shop in eighteenth-century Germany. We Were Merchants is enhanced with recollections of former customers and employees, and forty-two historic photographs.
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Seller's Description:
Very Good++ in Very Good++ jacket. Size: 9x0x10; Signed by author (Sternberg). 2009 Stated First Printing. LSU press. VG++ condition clean tight and bright. Black cloth hardcover is clean and strong. Lettering on spine is bright and crisp. DJ has slight shelf wear and is slightly rubbed at top edge.
