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We Are All Weird: The Rise of Tribes and the End of Normal

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We Are All Weird: The Rise of Tribes and the End of Normal - Godin, Seth
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of ...

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We Are All Weird: The Rise of Tribes and the End of Normal 2015, Penguin Books Ltd, London

ISBN-13: 9780241209011

Paperback

We Are All Weird: The Rise of Tribes and the End of Normal 2015, Portfolio

ISBN-13: 9781591848240

Hardcover