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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume - Verklin, David, and Kanner, Bernice
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Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.

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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume 2007, Wiley, Hoboken, NJ

ISBN-13: 9780470056431

Hardcover