Examines the effectiveness, adequacy, design & application of warnings & symbols as they appear on food products, drugs, home products, highway signs & in other public places. Early chapters document the scientific foundations applicable to instructions & warnings design which are embodied in concepts from communication theory & psychology. These are then used to model how people cognitively receive & process warning information. Later chapters describe how knowledge-based & knowledge-engineered methodologies can be applied ...
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Examines the effectiveness, adequacy, design & application of warnings & symbols as they appear on food products, drugs, home products, highway signs & in other public places. Early chapters document the scientific foundations applicable to instructions & warnings design which are embodied in concepts from communication theory & psychology. These are then used to model how people cognitively receive & process warning information. Later chapters describe how knowledge-based & knowledge-engineered methodologies can be applied to designing & evaluating product warnings & symbols. The authors propose new directions for those scholars interested in advancing the state-of-the-art in this field, which many believe this book was the first to document.
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