Volare develops an analysis of the contemporary popular media-driven image of Italy. The high visibility of Italian fashion and industrial design, "Italian" settings for advertising, shelves of Italian foods in every supermarket, and select gentrified cuisines all demonstrate the way in which Italy has become a global pop icon. This book, written and designed to capture the energy of its subject, explores the phenomenon of Italy as icon, which extends through the transformations of popular culture now sweeping the world. ...
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Volare develops an analysis of the contemporary popular media-driven image of Italy. The high visibility of Italian fashion and industrial design, "Italian" settings for advertising, shelves of Italian foods in every supermarket, and select gentrified cuisines all demonstrate the way in which Italy has become a global pop icon. This book, written and designed to capture the energy of its subject, explores the phenomenon of Italy as icon, which extends through the transformations of popular culture now sweeping the world. The global culture, unified by the market and by transnational media corporations, has produced a series of stereotypes and semantic references that might be termed the "Italian dream, " which occupies a space on the continuum of spectacular images the world sees as the American dream, French allure, and classic English style. In turn, the Italian icon, freed of territorial boundaries linking it to the land it ostensibly depicts, influences not only the external view of Italians but Italians' own views of themselves. Italy has created a dream, which is dreamed by others, and it is necessary to realize the existence of this dream for it to become reality.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9781580930390.
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Near Fine. Anthropology/Sociology Book is in excellent condition with lightly bumped lower corners as only flaw, otherwise as new. Binding is solid and square, covers have sharp corners, exterior shows no blemishes, text/interior is clean and free of marking of any kind.
