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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer

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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer - Smith, Gerald E (Editor), and Woodside, Arch G (Editor)
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Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer 2012, Emerald Group Publishing, Bingley

ISBN-13: 9781780529967

Hardcover