In Varsity Green, Mark Yost cuts through clich???s and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers ...
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In Varsity Green, Mark Yost cuts through clich???s and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.
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Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $9.38, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Stanford Economics and Finance.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $9.40, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2009 by Stanford Economics and Finance.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $9.42, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2009 by Stanford Economics and Finance.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $10.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Stanford Economics and Finance.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $10.03, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2009 by Stanford University Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $10.77, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2009 by Stanford University Press.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $11.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Stanford Economics and Finance.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $11.15, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2009 by Stanford University Press.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $11.37, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2009 by Stanford University Press.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Varsity Green: a Behind the Scenes Look at Culture and to cart. $11.98, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2009 by Stanford University Press.
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Very Good Condition. No Dust Jacket. Text appears clean, but may contain minor marks that we missed. Light Shelf Wear, Looks Very Nice. Has used bookstore stickers. 208 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sports & Pastimes; ISBN: 0804769699. ISBN/EAN: 9780804769693. Pictures of this item not already displayed here available upon request. Inventory No: 1561060842.
