Award-winning professor and top consultant Sexton demonstrates why Customer Value Added (CVA) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA, Sexton demonstrates how to systematically and incontrovertibly link a company's marketing and branding activities to business financial performance.
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Award-winning professor and top consultant Sexton demonstrates why Customer Value Added (CVA) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA, Sexton demonstrates how to systematically and incontrovertibly link a company's marketing and branding activities to business financial performance.
Read Less
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