Increased competition has made it necessary for utilities to develop more effective strategies to market electricity. The reader will learn how to clearly define and promote the advantages of electricity, as well as how regulatory, environmental, and technological barriers can be effectively addressed and overcome, to enable the utility to better serve its customers.
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Increased competition has made it necessary for utilities to develop more effective strategies to market electricity. The reader will learn how to clearly define and promote the advantages of electricity, as well as how regulatory, environmental, and technological barriers can be effectively addressed and overcome, to enable the utility to better serve its customers.
Read Less
