"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate ...
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"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"--
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
