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Up the Agency: The Funny Business of Advertising

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Up the Agency: The Funny Business of Advertising - Mayle, Peter
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Starting as a copywriter and ending as creative director, Mayle dissects the odd and fascinating industry where the speed of a new talent's ascent can be matched by his shocking fall later; a business that brings pleasure and pain to millions--and millions to a few.30,000 print.

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Up the Agency: The Funny Business of Advertising 1994, Griffin, New York, NY

ISBN-13: 9780312119119

3rd edition

Trade paperback

Up the Agency: The Funny Business of Advertising 1993, St. Martin's Press, New York, NY

ISBN-13: 9780312099305

Us edition

Hardcover