Skip to main content alibris logo

Unselling: The New Customer Experience

by

Write The First Customer Review
Unselling: The New Customer Experience - Stratten, Scott, and Kramer, Alison
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not ...

loading
Unselling: The New Customer Experience 2014, Wiley

ISBN-13: 9781118943007

Hardcover