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Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type

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Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type - Stocks, Elliot Jay, and Lupton, Ellen (Foreword by)
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"Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type--to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways ...

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Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type 2024, Rockport Publishers

ISBN-13: 9780760383384

Hardcover