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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands - Kingsley, Mark
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"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--

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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands 2023, Rockport Publishers

ISBN-13: 9780760378205

Hardcover