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Understanding Research: Becoming a Competent and Critical Consumer

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Understanding Research: Becoming a Competent and Critical Consumer - Jones, W Paul, and Kottler, Jeffrey, Professor, PhD
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Beginning with Chapter Two, every chapter in the text emulates a standard published research report. o Readers will learn how to read and evaluate research questions, hypotheses, and the literature review (Chapter Two). o Readers will learn how to effectively evaluate the appropriateness of the sample used in the study (Chapter Three). o Readers will firstly apply principles of logic to evaluate research design and measurement tools (Chapter Four). o Readers learn how to discern results of a research report, including the ...

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Understanding Research: Becoming a Competent and Critical Consumer 2005, Pearson, Upper Saddle River, NJ

ISBN-13: 9780131198449

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