"Social media is changing the business of representation and lawmaker reputation-building, and this book uses the U.S. Senate to illustrate the constituent-driven nature of political communication. I offer a critical analysis of senators' communication on Twitter, the forces that shape it, and the agendas that result. Senators strategically communicate a political image that reflects their unique political persona. They have to decide what they want to be known for, crafting communications that prioritize legislation, ...
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"Social media is changing the business of representation and lawmaker reputation-building, and this book uses the U.S. Senate to illustrate the constituent-driven nature of political communication. I offer a critical analysis of senators' communication on Twitter, the forces that shape it, and the agendas that result. Senators strategically communicate a political image that reflects their unique political persona. They have to decide what they want to be known for, crafting communications that prioritize legislation, constituent service, and party politics in ways that meet the interests of their constituencies and foster promising electoral returns. Senators' communicated, public priorities - what I term the rhetorical agenda - offers a necessary tool for understanding how senators link their carefully crafted public image with potential voters. The rhetorical agenda uses more than 180,000 lawmaker tweets to challenge what we know about representation, removing the institutional and political constraints on congressional communication and giving lawmakers a messaging platform where individual discretion is high, the relative costs are low, and someone is always watching"--
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Seller's Description:
New. Trade paperback (US). Glued binding. 288 p. Contains: Illustrations. Oxford Studies in Digital Politics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 288 p. Contains: Illustrations. Oxford Studies in Digital Politics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
