Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action.
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Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action.
Read Less
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Edition: 2006, John Wiley & Sons
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Very Good
Details: ISBN:
0471916900
ISBN-13:
9780471916901
Pages:
319
Publisher:
John Wiley & Sons
Published:
2006
Language:
English
Alibris ID:
18098085023
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Seller's Description: Very good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2006, John Wiley & Sons
Hardcover,
Very Good
Details: ISBN:
0471916900
ISBN-13:
9780471916901
Pages:
319
Publisher:
John Wiley & Sons
Published:
2006
Language:
English
Alibris ID:
18143762869
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2006, John Wiley & Sons
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Good
Details: ISBN:
0471916900
ISBN-13:
9780471916901
Pages:
319
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John Wiley & Sons
Published:
2006
Language:
English
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18058844715
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Seller's Description: Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2006, John Wiley & Sons
Hardcover,
Very Good
Details: ISBN:
0471916900
ISBN-13:
9780471916901
Pages:
319
Publisher:
John Wiley & Sons
Published:
2006
Language:
English
Alibris ID:
15665742957
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Details: ISBN:
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ISBN-13:
9780471916901
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206
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16826397970
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Seller's Description: Fine in Fine jacket. 317 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.
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Edition: 2006, John Wiley & Sons
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Details: ISBN:
0471916900
ISBN-13:
9780471916901
Pages:
319
Publisher:
John Wiley & Sons
Published:
2006
Language:
English
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17997963422
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Edition: 2010, John Wiley & Sons
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Details: ISBN:
0470453079
ISBN-13:
9780470453070
Pages:
459
Edition:
2nd edition
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John Wiley & Sons
Published:
2010
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English
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Edition: 2006, John Wiley & Sons
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0471916900
ISBN-13:
9780471916901
Pages:
319
Publisher:
John Wiley & Sons
Published:
2006
Language:
English
Alibris ID:
17513432939
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ISBN-13: 9780470453070
2nd edition
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ISBN-13: 9780471916901
Hardcover
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