"In Triumph of the Yuppies, Tom McGrath presents the first-ever book-length history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the "young urban professionals" who radically altered American life between 1980 and 1987. By the time their obituary was being written in the late 1980s, Yuppies-the elite, uber educated faction of the Baby Boom generation-had become something of a cultural punchline. This was understandable: a species that regularly drank white wine spritzers deserved to ...
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"In Triumph of the Yuppies, Tom McGrath presents the first-ever book-length history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the "young urban professionals" who radically altered American life between 1980 and 1987. By the time their obituary was being written in the late 1980s, Yuppies-the elite, uber educated faction of the Baby Boom generation-had become something of a cultural punchline. This was understandable: a species that regularly drank white wine spritzers deserved to be mocked. But amidst the Yuppies's preoccupation with money, work, and career success; their colonization of previously working class neighborhoods in various American cities; their self evident self absorption; and their obsession with having just the right status signifying stuff, from BMWs and VCRs to American Express cards and Cuisinarts, there was something serious happening, too, something that continues to have profound ramifications on American culture four decades later. Based on new interviews with people at the center of the action in the '80s, this book brings to life the ascendance of this Yuppie elite. It chronicles educated Boomers' transformation from idealists in the late 1960s to careerists in the early 1980s, and charts how marketers, the media, and politicians pivoted to appeal to this influential new group. And it shows how Yuppie values impacted the broader culture-from gentrification in cities and an obsession with money and career success to an indulgent materialism. Most significantly, it shows how the me first mindset typical of Yuppieness helped created the largest income inequality in a century. Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and laughable tidbits of Yuppie culture), Triumph of the Yuppies is a portrait of America just as it was beginning to come apart-and the origin story of the America we live in today"--
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Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $24.49, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Grand Central Publishing.
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New. Sewn binding. Cloth over boards. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $24.49, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Grand Central Publishing.
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Fine. Sewn binding. Cloth over boards. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $25.95, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Grand Central Publishing.
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $33.30, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2024 by Grand Central Publishing.
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Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $15.00, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2024 by Grand Central Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $17.27, new condition, Sold by Book Outlet rated 5.0 out of 5 stars, ships from Jefferson City, TN, UNITED STATES, published 2024 by Grand Central Publishing.
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New in new dust jacket. New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.
Add this copy of Triumph of the Yuppies: America, the Eighties, and the to cart. $17.39, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2024 by Grand Central Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
