Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That's because much of the company's sage advice and weathered truisms exist solely in the hearts and minds of longtime ...
Read More
Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That's because much of the company's sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called "tribal knowledge" includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and "ah-ha" moments from successful projects. It's company stories passed down from one generation of employees to the next. It's intense. It's poignant. It's thought provoking. It's actionable. It's a language of Starbucks "tribal knowledge" that has never been written - only spoken - and only within the Starbucks tribe. Until now. In "Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture," ""longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: - Why Starbucks was purpose driven to make a difference in the world. - How Starbucks goes beyond simply having a mission statement to living its mission statement. - How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. - Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. - How the Starbucks approach to employee career growth has created a passionate workforce. - How to apply the Starbucks "tribal knowledge" to your business, entrepreneurial venture, or project group. "Tribal Knowledge" gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity - all from a marketer who lived inside the Starbucks tribe.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9781419520013.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Slight Scratches on Dust Jacket Appears unread, may have minor superficial marking. Next working day dispatch from the UK (Mon-Fri). Please contact us with any queries.
