Using plain English, Gordon walks readers through underlying trademark principles. He dispels common myths and misconceptions about trademark valuation, replacing them with sound, logical, and practical guidance. Examines the longevity of a trademark and presents a blueprint for analyzing current and future markets. Addresses the negative "what-if" scenarios such as trademark infringement, bankruptcy, and other business crises which impact trademarks. Case studies illustrate how to apply valuation techniques and strategies ...
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Using plain English, Gordon walks readers through underlying trademark principles. He dispels common myths and misconceptions about trademark valuation, replacing them with sound, logical, and practical guidance. Examines the longevity of a trademark and presents a blueprint for analyzing current and future markets. Addresses the negative "what-if" scenarios such as trademark infringement, bankruptcy, and other business crises which impact trademarks. Case studies illustrate how to apply valuation techniques and strategies to actual situations.
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Add this copy of Trademark Valuation to cart. $26.33, very good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 1996 by Wiley.
Add this copy of Trademark Valuation to cart. $58.17, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Wiley.
