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Trade-Off: Why Some Things Catch On, and Others Don't

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Trade-Off: Why Some Things Catch On, and Others Don't - Maney, Kevin, and Collins, Jim (Foreword by)
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In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.

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Trade-Off: Why Some Things Catch On, and Others Don't 2010, Crown Currency, New York, NY

ISBN-13: 9780385525954

Trade paperback

Trade-Off: Why Some Things Catch On, and Others Don't 2009, Broadway Books, New York, NY

ISBN-13: 9780385525947

Hardcover