Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and ...
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Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 245 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 245 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
