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Total Global Strategy: United States Edition

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Total Global Strategy: United States Edition - Yip, George S., and Hult, G. Tomas M.
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A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of ...

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Total Global Strategy: United States Edition 2011, Pearson, Upper Saddle River

ISBN-13: 9780136089834

3rd edition

Paperback