When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs--which were often indistinguishable from CIA covert operations--went well beyond campaigns to foment unrest ...
Read More
When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs--which were often indistinguishable from CIA covert operations--went well beyond campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world. Total Cold War also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion. Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik. Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ike appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs. Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Trade paperback (US). Glued binding. 520 p. Contains: Illustrations, black & white. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Near fine in near fine jacket. Cloth in dust jacket, illustrated, clean unmarked text, near fine copy in near fine jacket, light wear to the dust jacket.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Trade paperback (US). Glued binding. 520 p. Contains: Illustrations, black & white. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
