This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...standard products whose price schedules are well down in the list of Known merchandise. The public demand is always reflected in the barometer of business, and if there was no specific and continued demand for something else besides De Luxe tires, the great and successful tire companies would cease to make them. As a ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...standard products whose price schedules are well down in the list of Known merchandise. The public demand is always reflected in the barometer of business, and if there was no specific and continued demand for something else besides De Luxe tires, the great and successful tire companies would cease to make them. As a matter of fact in practically every instance good value is given for the money and the merchandise is backed up by the maker's name in every sense of the word. The difference between low and high priced tires is that the former is apt to be a retail purchase of mileage and the latter a wholesale purchase. __ .. So far we have been considering tires almost R. wholly from the dealer's standpoint--it is just as well however that we get a ' bird's eye view" of the other factors in the business. We hear a lot these days about Balanced tires. It's the common term for a technical harmony in the assembly of the tire itself and has been heavily featured by a prominent tire company in the past. It is true that any tire achieving road success must have balance--the carcass tread and bead must work together perfectly. There is, however, a larger balance to be struck--a balance of profit and contentment between the factors that dominate the distributing end of the business. Leaving out the manufacturer-all Tiredom is divided into three parts, the Jobbing-Distributor, Dealer and Consumer. Each depends wholly on the others for success. If a proper balance is not struck between them, the whole selling scheme falls of its own weight because no permanent commercial success has ever been established where complete harmony did not exist between every factor involved. A chain is no stronger than its weakest link, so the problem is to yield to each accor...
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Add this copy of Tire Making and Merchandising (1919) to cart. $45.95, very good condition, Sold by CorgiPack rated 5.0 out of 5 stars, ships from Fulton, NY, UNITED STATES, published 1919 by New York: U.P.C. Book Company.
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Seller's Description:
Very Good. 222p. illus., diagrs. 20 cm. "A Book of Facts Concerning Manufacturing Processes, Illustrating the Principle Tire Types, Rims and Non-skid Treads, with Chapters on Rubbe-and Other Factors Governing Tire Costs, Present and Future Trend of the Market, Merchandising for Profit, Dividends from Service, Marketing Methods and Sales Campaigns, Tire Equipment of All Pleasure and Commercial Cars from 1913 to Present Date, and a Dealersâ? ? Dictionary of Terms.
