Unicycle tells the story of Jim Kobs, who came from modest circumstances, but played a key role in building one of the greatest direct marketing agencies in the work and then goes on to grow one of the foremost ad agencies in the world. Here are his secrets for success, along with his personal experiences-from managing messages, to meeting celebrities, to chasing the Chicago Cubs. Kobs discusses the college activities that pointed him to an advertising career, what he learned while working for others, the mailing that ...
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Unicycle tells the story of Jim Kobs, who came from modest circumstances, but played a key role in building one of the greatest direct marketing agencies in the work and then goes on to grow one of the foremost ad agencies in the world. Here are his secrets for success, along with his personal experiences-from managing messages, to meeting celebrities, to chasing the Chicago Cubs. Kobs discusses the college activities that pointed him to an advertising career, what he learned while working for others, the mailing that produced attractive job offers and immediate income, how Kobs & Brady became a leading direct marketing ad agency, the negotiation strategy that led to one of the best-orchestrated agency sales in history, and a behind-the-scenes look at celebrity trips with Frank Sinatra and President Jimmy Carter. Jim Kobs is a retired advertising agency executive and an accomplished author and speaker.
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Seller's Description:
Like New. Boards have light surface wear, small stamp inked out inside of front board, pages are clean, tight and bright! stamp on first pageOverall in great condition!
