In 1990 Peter Bieler, a video producer and former Procter & Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. The result was a breathtakingly successful campaign for an exercise device called the Thighmaster which generated sales in excess of $100 million. This book offers a highly entertaining account of Bieler's wild ride across the infomercial frontier.
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In 1990 Peter Bieler, a video producer and former Procter & Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. The result was a breathtakingly successful campaign for an exercise device called the Thighmaster which generated sales in excess of $100 million. This book offers a highly entertaining account of Bieler's wild ride across the infomercial frontier.
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Fine. Trade paperback (US). Glued binding. Cloth over boards. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. Cloth over boards. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. Cloth over boards. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.