In 1990 Peter Bieler, a video producer and former Procter & Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. The result was a breathtakingly successful campaign for an exercise device called the Thighmaster which generated sales in excess of $100 million. This book offers a highly entertaining account of Bieler's wild ride across the infomercial frontier.
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In 1990 Peter Bieler, a video producer and former Procter & Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. The result was a breathtakingly successful campaign for an exercise device called the Thighmaster which generated sales in excess of $100 million. This book offers a highly entertaining account of Bieler's wild ride across the infomercial frontier.
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Fine. Trade paperback (US). Glued binding. Cloth over boards. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. Cloth over boards. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. "--Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336. 1996. 1st Edition. Paperback.....We ship daily from our Bookshop.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.