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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology - Sudman, Seymour, and Bradburn, Norman M., and Schwarz, Norbert
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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology 2010, Jossey-Bass Inc.,U.S., New York

ISBN-13: 9781118016091

Paperback

Thinking about Answers: The Application of Cognitive Processes to Survey Methodology 1995, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787901202

Hardcover