"There Are 2 R's in Converrsion!!" is a complete guide for optimizing web and landing pages to convert browsers into buyers or inquiries. Anna Mace, marketing expert, provides valuable insights and actionable methods in a step-by-step process. Mace addresses different aspects of boosting conversions using the CONVERRSION framework. The book starts with Copywriting, covering persuasive web content creation. Mace offers powerful examples and templates for writing influential copy. Objection Beating solutions are highlighted ...
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"There Are 2 R's in Converrsion!!" is a complete guide for optimizing web and landing pages to convert browsers into buyers or inquiries. Anna Mace, marketing expert, provides valuable insights and actionable methods in a step-by-step process. Mace addresses different aspects of boosting conversions using the CONVERRSION framework. The book starts with Copywriting, covering persuasive web content creation. Mace offers powerful examples and templates for writing influential copy. Objection Beating solutions are highlighted to overcome customer doubts. Mace ensures your visitors feel confident in making a purchase or submitting an inquiry. Navigation focuses on user-friendly web layouts. Mace provides tips for optimizing site navigation and reducing friction points. Video as a conversion tool is explored, with best practices for creating compelling videos. The 80/20 Rule is explained as a strategy to identify impactful aspects of a website. You are guided in prioritizing efforts for optimal conversions. Relationship building promotes trust and customer loyalty through systems shared by Mace. SEO is challenged with new strategies to drive organic traffic and improve search engine rankings. Interaction demonstrates how engaging visitors through live chat, social media and user-generated content boosts conversions. Capturing visitor info through lead magnets and opt-ins is discussed, enabling you to nurture leads and convert them into sales. Numbers emphasize the significance of data analysis and tracking key metrics to improve conversion rates. Instructions on setting up analytics and interpreting data are provided. This practical guide offers real examples, step-by-step instructions and proven strategies for easy implementation. It includes 3 bonus chapters tailored to e-commerce websites. "There Are 2 R's in Converrsion!!" equips readers with the knowledge and tools to transform their website into a conversion powerhouse, leading to online success and business growth.
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