How can a single market in advertising be built within the European Union? That is the crucial question that this study explores. Such a goal is key to the creation of a modern European economy, capable of taking full advantage of the substantial economies of scale and scope which successful commercial communications generate.
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How can a single market in advertising be built within the European Union? That is the crucial question that this study explores. Such a goal is key to the creation of a modern European economy, capable of taking full advantage of the substantial economies of scale and scope which successful commercial communications generate.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749433420.