Bruni offers an authoritative and innovative look at the cultural and anthropological premises underlying contemporary market economies and their promises. He points out the need for balancing the increasing tendency toward isolation with the human need for relationships. Bruni proposes gratuitousness -- free and open reciprocity, quite different from altruism -- as a means of maximizing the benefits of the market without losing the joy that comes from putting relationships with others first.
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Bruni offers an authoritative and innovative look at the cultural and anthropological premises underlying contemporary market economies and their promises. He points out the need for balancing the increasing tendency toward isolation with the human need for relationships. Bruni proposes gratuitousness -- free and open reciprocity, quite different from altruism -- as a means of maximizing the benefits of the market without losing the joy that comes from putting relationships with others first.
Read Less
