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The Witch Doctors: What Management Gurus are Saying, Why it Matters and How to Make Sense of it

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This critical assessment of management gurus dissects the management theory phenomenon. The book questions whether such theories help or hinder your business and asks whether such theories should be treated as a serious discipline alongside economics and philosophy.

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The Witch Doctors: What Management Gurus are Saying, Why it Matters and How to Make Sense of it 1996, William Heinemann Ltd, London

ISBN-13: 9780434002825

Hardcover