This book is a simple, down-to-earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy. The book includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. It is authored by a somewhat reclusive, A-list direct response copywriter and marketing strategist, Anthony (Stark) Policci who has often been ...
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This book is a simple, down-to-earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy. The book includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. It is authored by a somewhat reclusive, A-list direct response copywriter and marketing strategist, Anthony (Stark) Policci who has often been referred to as the "guru's" secret weapon. He is one of the founding team members and former vice president of Piranha Marketing, Inc. Today he is CEO and founder of Absolutely Brilliant Concepts, Inc. as well as TheCopyAvengers.com In this book, you'll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money. How can that be? Because the words you choose and put into print, audio, or video have power. Incredible power. This book will teach you how to become intimately involved with that incredible power, and...be able to use it to win over your audience. But you must have a willingness to learn. As it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and services...to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. In this book, you'll discover: The REAL Purpose of Copy*Why Certain Fonts Matter What's TRULY Important To Your Customer What The "Wise Guys" Profiling Process Is All About How To Create Desire Why Testing Matters The Most Important Element of Any Copy You Write Common Mistakes To Avoid In Your Copywriting Take action now...learn the tips, tricks, and brilliant ways of writing copy so compelling, the only question a client asks is... "where have you been all my life?"
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Add this copy of The Wise Guy's Copywriting Handbook: How to Create to cart. $15.69, good condition, Sold by BookDrop rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2017 by Anspach Media.
Add this copy of The Wise Guy's Copywriting Handbook How to Create to cart. $21.64, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2017 by Anspach Media.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Trade paperback (US). Glued binding. 236 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Wise Guy's Copywriting Handbook How to Create to cart. $23.55, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2017 by Anspach Media.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of "The Wise Guy's" Copywriting Handbook: How To Create to cart. $25.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Anspach Media.
Add this copy of "The Wise Guy's" Copywriting Handbook: How To Create to cart. $27.49, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Anspach Media.
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New. Trade paperback (US). Glued binding. 236 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of "the Wise Guy's" Copywriting Handbook: How to Create to cart. $27.50, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2017 by Anspach Media.
Add this copy of The Wise Guy's Copywriting Handbook: How to Create to cart. $31.44, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2017 by Anspach Media.
