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The Winner Effect: The Science of Success and How to Use It

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The Winner Effect: The Science of Success and How to Use It - Robertson, Ian
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What makes a winner? Why do some succeed both in life and in business, and others fail? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that ...

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The Winner Effect: The Science of Success and How to Use It 2013, Bloomsbury Publishing PLC, London

ISBN-13: 9781408831656

Paperback