During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes--from technological, scientific, economic, and commercial standpoints--that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society has brought about new conditions in well-established markets, making the introduction of novel techniques and processes a matter of survival for winegrowers. Not only does Loubre ...
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During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes--from technological, scientific, economic, and commercial standpoints--that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society has brought about new conditions in well-established markets, making the introduction of novel techniques and processes a matter of survival for winegrowers. Not only does Loubre explain how altered environmental conditions have enabled pioneering enologists to create styles of wine more suited to contemporary tastes and living arrangements, but he also discusses the social impact of the wine revolution on the employees in the industry. The third generation of this new viticultural regime has encountered working and living conditions drastically different from those of its predecessors, while witnessing the near disappearance of the working class and the decline of small and medium growers of ordinary wines. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
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Seller's Description:
Very Good+ in Very Good dust jacket. 0691055920. Binding tight. Pages unmarked and bright throughout. Spine straight. Cover has minimal shelf wear, with a couple small flaws near hinge. DJ has a little edge wear, but no damage or bumping. DJ is creased on front flap.; Princeton Legacy Library, 1096; 6.75 X 1 X 9.75 inches; 304 pages.
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Very Good+ in Very Good+ dust jacket. 0691055920. Blind stamp to title page, otherwise text clean and tight; Princeton Legacy Library, 1096; 8vo 8"-9" tall; 304 pages.
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Near Fine in Fine jacket. Book Princeton University Press, 1990. First Edition, First Printing. Near Fine/Fine. First Edition, First Printing in clean unchipped dust jacket. Burgundy cloth boards with black title box, gold lettering on spine. No bumping or wear. Binding is tight and square, hinges are sound-no cracking. Pages and edges are clean, with clean endpapers (light dust speckling-foxing). No names, writing or marks. Illustrated with photographs. 148 pages with index. Jacket is clean and bright, no wear, no tears. Enclosed in new archival quality removable mylar cover.
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New. Trade paperback (US). Princeton Legacy Library . Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
