The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike. Read More

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $39.60 (Expires Jul 18, 2025) 365 Day Rental: $46.80 (Expires Jan 19, 2026) Buy eBook Lifetime Access: $71.99 Title: The Why of Consumption by Cynthia Huffman; David Glen Mick; S. Ratneshwar Publisher: Taylor & Francis Print ISBN: 9780415220958, 0415220955 eText ISBN: 9781134599028 Edition: 2000 1st edition Format: EPUB eBook	$39.60 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ