The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
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Add this copy of The Uses of Mass Communications: Current Perspectives to cart. $81.82, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1975 by Sage Publications, Inc.
Add this copy of The Uses of Mass Communications: Current Perspectives to cart. $87.70, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1975 by SAGE Publications, Inc.
Add this copy of The Uses of Mass Communications: Current Perspectives to cart. $131.95, very good condition, Sold by Book Forest rated 4.0 out of 5 stars, ships from San Rafael, CA, UNITED STATES, published 1975 by Sage Publications, Inc.
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Seller's Description:
Very good. Text block firm and clean, binding unblemished, boards straight, no highlights or underlining. Without dust wrapper. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010.
