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The Ultimate Guide to Sport Event Management and Marketing

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The Ultimate Guide to Sport Event Management and Marketing - Graham, Stedman, and Goeablatt, Joe J, and Delpy, Lisa
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To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable.

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The Ultimate Guide to Sport Event Management and Marketing 1995, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780786302444

Hardcover