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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media - Hendricks, John Allen (Editor), and Albarran, Alan B (Contributions by), and Bellamy, Robert (Contributions by)
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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media 2011, Lexington Books

ISBN-13: 9780739140048

Trade paperback

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media 2010, Lexington Books, Lanham, MD

ISBN-13: 9780739140031

Hardcover